Be who you want to be
Thursday, December 11th, 2008I would just like to mention that I bought a hat last week, from one of those trendy surf shops, that I would never normally go in to. The hat was handed to me in a colourful bag, branded with Billabong’s slogan:
“Be who you want to be.”
Was it that marketing innovation that somehow, subliminally caused me [...]
